Display Advertising, also called Banner Advertising, is a form of Advertising that conveys a commercial message in a visual way, using Text, Logos, Animations, Videos, Photographs or other graphics. Its USP lies in the fact that it can build an image of a brand by displaying its products / services on different Websites across the Internet.
The Display Ads are extremely attractive and appeal to a broad category of customers for the simple reason that the Ads appear in various formats like Animated Images, Video, etc, and are effective, both as a direct response and branding strategy.
For a Display Advertising to be successful, it’s important to know what exactly you’re trying to convert. EMBLIX Digital Marketing Company has strong expertise in helping to break down and analyze your Ad audience and determine the best combination of keywords and Website Placements through which to target them.
By leveraging our expertise, your Display Advertising can become your most profitable initiative. You get the benefit of powerful Display Ads, combining stunning images with a powerful call-to-action, focused on facilitating conversions.
- AD DESIGN / OPTIMISATION: While our seasoned design team develop Ads with clear calls-to-action that maximize click-through rates, SEO team work to optimize your Ads to help generate leads, while ensuring that they align with your brand and messaging.
- LANDING PAGE STRATEGY & DESIGN: A Landing Page is often considered as a Digital Marketer’s greatest tool for the simple reason that they capture Contact Information and convert visitors to the Site into leads. Working with you, our team
- Develops customized Landing Page strategies focused on facilitating conversions.
- Ensures that each landing page aligns with your Ad and offer, in line with your business branding.
- ANALYSIS & REPORTING: Once your display network advertising campaign is working active and running, we:
- Continually monitor it to find out about areas that need improvement and accordingly optimize it.
- Implement URL tracking codes on each of your Display Ads and facilitate integration with your Marketing Automation & Sales CRM systems for full-lead attribution.
- Send regular, comprehensive reports complete with detailed analysis and expert performance assessment.