Lead Generation in digital marketing terms refers to the generation of prospective consumers or clients’ interest for products or services of the concerned business organization through the medium of internet. The term leads is also known as potential sales contacts that can be generated through variety of means such as building out reward programs, loyalty programs, e-newsletter list acquisition and any other member acquisition programs. The lead generation services of digital marketing service providers is of two types – Sales leads – Generated on the basis of demographic criterion (income, age, credit score etc) and Marketing leads – brand specific leads generated for a unique advertiser offer.
The success of lead generation depends upon the sales and marketing efforts of the organization and a creation of a definition that is acceptable by all the members of the sales and marketing teams of the concerned organization. The key to a successful lead generation depends upon the understanding of the quality of leads and how you are going to handle them. It is important for organizations to prioritize their generation methods and in controlling the flow of leads both of which are crucial for a successful lead generation.